I know what you’re thinking – golf on a budget! Can there be such a thing? Well, it is possible, if you take a balanced, objective look at the strategies used in marketing golf products.
Case in point – I just interviewed a local golf shop owner today. We were talking about the new golf balls, and he was telling me that representatives from different companies send him golf balls to use, hoping that he’ll recommend them to his customers.
Well, he said he’s tried just about everything, and in his opinion, they all play about the same now. Picking up a box of 12 Titleist balls, he said, “This one is probably the best.” They cost $24.99 for the dozen. Then he laughed and picked up another box. “But this one is our best seller.”
The box was priced $44.99 for View the rest of this article
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