Web Coach Tip: 4 ingenious ways to NOT give away the Digital Farm!

Web Coach Tip: 4 ingenious ways to NOT give away the Digital Farm!
Copyright 2005 Donna Payne



A few days ago a prospect replied to one of my follow up
auto-responders where I asked how they were doing and if
they had any questions or if they needed help with my free
workbook they downloaded.



I was so proud, and down-right tickled silly as I read
their e-mail, and I quote:



"Hi Donna,
The check list is great and helped a lot. I'm on my way in
terms of writing the copy for my website and am working
with a web designer to get it up and running. Thank you
for providing wonderful materials"



End of quote.



Hmm... (sigh)



Well. I'm so glad to provide awesome tools to the masses.
If she liked my workbook so much, why didn't she contact
me? All my work preparing a document to ultimately help me
get clients on track was being used to benefit some other
web designer. Grrr.I was steaming mad!



Then it happened - a king-size slap of reality just smacked
me right across the face. Duh? I'm giving away my
"goodies" for FREE!!! It's time to start CHARGING for my
knowledge.Jeez I do live in the information age, don't I?



I immediately sent an IM to my Business Coach. What do I
do? How did I not see this happening? How long was I going
to continue to give away the farm? After an awesome
brainstorming session with my Coach, I'm ready to re-draft
my workbook with killer web site & marketing tips I learned
at a recent seminar and package my workbook 4 different
ways, WITH NEXT TO NO COST! Listen up! YOU DON'T WANT TO
MISS THIS FREE ADVICE!



#1. Read my workbook aloud to record an mp3 on my
computer. Sell the instantly downloadable Mp3 for $37 + a
boat-load of irresistible bonuses (don't forget those).
Cost to me - $0.



#2. Of course I'll have my new draft saved as a .pdf file.
The next package will be: the instantly downloadable Mp3 &
.pdf file and the irresistible bonuses for $97. Cost to me
- $0.



#3. I just love this one. A hard copy workbook with CD of
the audio, the downloadable Mp3 & .pdf, PLUS 30 minutes of
free coaching, and the bonuses for $197. Cost to me -
under $20.



Do you see how this is working...just keep sweetening the
pot a little at each price point.



#4. Ahh! the ultimate package! All the goodies from #3
PLUS a seat in my 6 week "Website U" teleseminar for $397.
Payable in 2 payments (you can do that thru your shopping
cart or Paypal - being flexible is key!) Cost to me -
under $50 + time setting up the seminar.



And another Bonus tip.I have a small digital recorder that
also records phone calls.betcha' can't guess what I'm
planning to do? Ha! You guessed correctly! I'm going to
record my teleseminars!



Isn't it amazing what you can come up with when you get
slapped in the face?



And it all started with an 8 page word.doc I created to
help my clients prepare to build their web sites.
Whodathunkit?Donna Payne is the Chief Web Goddess of The Web Coach.net
and is known as the gal to call when you're feeling
overwhelmed by the internet. To spend some more time with
Donna and to experience Web technology, Development and
Marketing in the most SIMPLIFED way possible go to
http://thewebcoach.net

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