"Starbucks-China" Blend: A Slam Dunk Grande
by Joseph Pratt
Admittedly, there are few genuine “can’t miss†propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping. Starbucks has the product, the relationships, and with some nimble campaigning they’ll have the ubiquitous branding in no time. It will be game, set, match – if it isn’t already.
China is the emerging powerhouse economy in the world today, but it is not a free-for-all for foreign companies. Many companies, in America and elsewhere, would maintain it to be quite the oppos View the rest of this article
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