Do You Know What Your Customers Want?

"The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy" - Bob Serling
I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it's not so obvious after all.
What do I mean by that last statement?
Have you noticed the ads that most business place, if they place any at all? Don't most of them focus on the business, and not on the customer's needs, wants, and desires? Here are some of the marketing failures I see daily:
- Ads with no headlines (to attract a potential customer's attention).
- Ads with only the business name as the title.
- Ads listing how long a entity has been in business or other bor View the rest of this article