Ebay gives good documentation on how to bid etc. but obviously it wants you to pay the maximum amount for the item since it's charges (to the seller) relate directly to the final selling price.
What I want to do here is to give you a few tips on buying that Ebay doesn't tell you and that I have learnt the from my seven years of dealing on Ebay.
Safety First. Always check the sellers feedback. Do not just go by the numerical rating for that user. Look at the dates when the feedback was entered. This is especially true if you are buying an expensive item since one scam used is to sell/buy many trivial items over a short period to build up a good feedback rating prior to selling a bogus expensive item. When checking the sellers feedback check to see if he has sold any like items and read what others have said. Also be wary if the buyer repeatedly bought lots of separate items but of course this could be a good thing so use your common sense.
Paying. Never pay until you have received an invoice. Never send cash. Only send postal orders if that your only possible payment method. Credit cards do offer some protection but I am always hesitant about telling a stranger my card details. Although I do not like it probably the safest method is PayPal. It does offer protection but be sure you read the smallprint. Paypal have lots of getout causes such as 'is the seller paypal verified?', 'how long has he been on Ebay?'. what is his feedback rating?'. Basically this means Paypal will only protect you against legitimate sellers and not bogus ones! So ensure you check Paypals terms and conditions if you have doubts.
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Postage. Check those items that appear ridiculously cheap. You see a lot of things from Hong Kong for 99p. Yet when you check the postage it's £12.99. If you wish to buy antiques be careful with the sites from China; I have seen items with a bid price of £3.99 but with postage of £199! If you are buying from the UK always check with the seller regarding other methods of postage he may offer, even if they are not in his listing. For example the 'Next Day' delivery offered. Do you really want the item that urgently that it needs to be with you next day or could you wait till the day after and half your postage costs?
Electrical goods. Obvious really but ensure that any goods are designed to run on our voltage!
VAT. Be very wary when buying from abroad outside the E.U. You may find that you need to pay an extra 17.5% when your goods arrive. This is especially enforced when buying from the States. A friend of mine, who intended to buy and sell on Ebay as a business, recently bought 25 top of the range Ipods from the States estimating that he could make a fair profit. However on arrival he was hit with a 17.5% extra charge which as you can imagine seriously reduced his profit margin.
Ebay Shop. Okay so you have seen an item for auction that you want to bid on. The first thing to do is check to see if the seller has an Ebay Shop. If he does than check it out you may often find that an identical item is in his shop with a 'Buy it Now' price less than the current auction price of the auctioned item.
Other Listings. Always check the sellers other listings. It is surprising how often inexperienced sellers will list an identicle item with a complete time only a few minutes after the first and of course depending how many items there are the second item appears on subsequent pages. Inevitably the second item is always cheaper often by a mile! I used this technique last month to by a Dyson vacuum cleaner. The leading auction price finished at around £60 but I managed to buy an identical model from the sane seller for £17 that finished 4 minutes later!
When to Bid. Always bid at the last possible moment. This is for 2 reasons. Articles for auction that have bids attract more bidders, this is the reason sellers start at a low price. Secondly you are less likely to be out bidded. There are 'snipe engines' you can purchase that automatically bid for you up to a set limit in the final moments of the auction but as to whether are worth it or indeed work I shall leave up to you. I personally have never had the need for one.
What Days to bid on. Traditionally Sunday evening is when most activity takes place on Ebay so if possible try to find items that do not finish then. I have found that weekday lunchtimes (Not Friday) are also very busy times as office workers go on the site during their lunch break so again avoid items finishing at this time.
How Much to Bid. Novice buyers will say I will pay say a maximum of £5 for this item and enter this as their maximum bid. Do not do this but put a maximum bid of £5.03p. For the sake of the extra 3p you increase your chances of winning the auction ten fold. You could try £5.01p but I have found £5.03p is the optimum.
Bad Spelling. Believe it or not sellers do make silly mistakes in the listings so check phonetic sounding words when you search for an item as obviously these items gain far less exposure. For instance I recently purchased some lead soldiers however they were listed as led soldiers which I managed to purchase for £8.99 the starting price as I was the only bidder. I resold them on Ebay a week later for £59.00. This idea of getting bargains is so prolific on Ebay that you can purchase software that actually generates a search string of incorrectly spelt words. Fortunately, or not, my spelling is bad enough that I have never had the need for such soft ware!
Other On-line Auction Sites. Believe it or not there are other on-line auction sites that are not as popular as Ebay but because of this you can often pick up a bargain. The tips above equally apply to those sites. One good site I frequently use is Ebid it's far cheaper to sell here and you can find some real bargains.
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