Google has a competitive advantage. In fact, one might even say it has a franchise in web search. I wouldn?t say that. I mean, Google does have a franchise; but, it doesn?t have a monopoly on web search and never will. There are real problems with Google?s model that are often overlooked. It does a poor job of finding certain sites that are difficult to describe in keywords. For this reason, there may still be a market for web search in the form of specialized niche directories and in some of these ?social search engines? (e.g., Stumble Upon) for many years to come.
I?m not suggesting any of these services will be as successful as Google; I?m sure they won?t be. I am simply pointing out that there is a difference between a need and the means by which that need is View the rest of this article
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