Do you feel odd when you write marketing material to publish online? Do you read over old marketing items and wonder why in the world it says what it does? Do you think, ?I can?t believe I published that!?? Do you hire a copywriter and just accept whatever they come up with? After all, they are professionals!
If your online marketing material stimulates an image in your mind that is just not you, likely you?ve been trying to model your approach after someone else or you?ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into the material.
Let?s admit it. We all do it!
When we get ready to publish something online we surf the net. We look f View the rest of this article
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