Why most design firms won't do spec work

It's common for business owners to make unrealistic requests of design firms. Probably the most common is when they contact several design firms and ask them all to design something for them, whether it's a logo, brochure or some other piece, with the intent that they will choose one of the designs if they like it. While it may seem like there is nothing wrong with this request, in reality, there is. Think about how this request would be taken in any other industry. Potential home buyer: I want you to build me a house and I'm going to have three other builders do the same thing. After these homes are completed, if I like one I'll purchase it. Home builder: Uhhh...No. Potential car buyer: I'm thinking about buying a car from either you or another View the rest of this article