Harnessing the Power of Email Marketing
I'll keep it as simple as I can - a PRACTICAL
TOOL.
First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 50-cents in postage alone. (And then you have to factor in paper and printing costs).
*A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Depressing? Not at all. After you read today`s "Insider Marketing Strategies" lesson, you`ll be able to say "NO" to the downside o View the rest of this article
Friday, September 14, 2007
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