Sunday, September 16, 2007

PPC Vs Paid Inclusion

You know that paying for advertisment online nowadays, has become a huge expense. Especially if you are advertising with the big guys, where a lot of competitions exists.
What if i told you that PPC above, gives 50% real clicks and the rest are fake (Because some people manipulate these services to make money).
e.g. Say that mike is a property developer in Cyprus and paying for the keyword "Cyprus developers" $1.00 per click just to be on position 5 or 6. John on the other side has a website that refers to Cyprus developers. John can choose to display these ads on his website and get a share of the profit when someone clicks. Well, it is expected that John will notify all his friends to click on his ads, so he will get some money. Mike now has paid $50.00 for View the rest of this article


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